Brand X is a robust, empirically driven method that addresses not only primal movement patterns with an age-appropriate mechanical emphasis but also the full biopsychosocial spectrum of youth development.
Since late 2004, Brand X founders Jeff and Mikki Martin have been working with and training youth in functional fitness and physical literacy. In addition to the USA Powerlifting state record holders and national qualifiers, they have coached all-state and all-city high school champions, and D-1 collegiate athletes, many of whom simply walked on to a new sport. They have also helped schools and gyms around the world to develop and improve youth physical education and fitness programs.
Jeff and Mikki imagine a better future for kids beset by the negative impacts of sedentary lifestyles and an alarmingly overbearing youth sports culture. With over 55 years of combined coaching experience under their belt, they continue to drive the mission forward to make kids and teens stronger, faster, more durable, and better prepared for life.