THE WORLD LEADERS IN YOUTH FITNESS
THE BRAND X METHOD TRAINING CENTER PROGRAM
Brand X Training Centers provide optimized coaching and movement practice led by coaches who are able to incorporate all necessary youth-specific components to develop physical capability into mastery.
- - Stephen Kinsella, Owner of FSM Bray, A Brand X Training Centre, irish fitness Industry Awards best Kids and Teens programme in Ireland
"... The goal was to impact as many youths as possible through fitness. In order to run the best program I needed to work with the best in the world
The Martin family and The Brand X Method was the clear option ..."
WHY THE BRAND X METHOD TRAINING CENTER PROGRAM?
Doing what’s best for kids is easier when they are encouraged to experiment with movement by professional coaches who guide them purposefully through the vast library of human movement. 
We imagine a better future for our kids and have spent decades working toward that vision, creating a youth training program focused on one thing: doing what’s best for kids.

Combining functional fitness, primal movement training, physical literacy enhancement, and the experimentation and creative problem solving of play, The Brand X Method delivers optimal youth athletic development.

Creating a better future begins with serving more children through professional youth coaching, and we are committed to helping coaches, trainers, and educators to professionalize their passion for youth fitness training by offering the industry’s most comprehensive and forward-thinking certification and continuing education program.

We are building a community of professional youth coaches committed to creating a world full of children who move through their lives with freedom and fearlessness.

THE PROGRAM
The Brand X Method Training Center Program is one way we do what's best for kids.
Our Training Centers create a dynamic atmosphere for growth where Brand X Professional Youth Coaches can
  • Teach and train all kids and teens so they can engage the world with freedom and fearlessness.
  • ​Train youth in a proven program with tested methodologies and known outcomes 
  • Join a community of professional coaching experts committed to the continuous evolution of best practices in youth training so they can always do what’s best for kids.
  • ​Gain real-time access to experienced support from the leaders in the industry.
Dr. Kelly Starrett
- Dr. Kelly Starrett, Physical Therapist. 2x NYT Best-Selling Author, co-creator of The Ready State podcast, and co-founder of Mobility|WOD
"... At this important cultural inflection point, we are literally witnessing skyrocketing rates of obesity, diabetes, and rates of sedentary behavior based orthopedic maladies. And I’m talking about children! Never before has cultural physical literacy been so vital to the long term health of our young people and by extension our greater national community. The Brand X Method have been international leaders in youth physical development for over a decade. There is no better, more scientifically sound, and effective program on the planet ..."
THE BRAND X METHOD TRAINING CENTER PROGRAM PROVIDES
Brand X Brand License
  •  Use of the Brand X trademarks, logo and the program name is reserved for licensed training centers.
Youth Programming – [>$300/month value]
  • Monthly complimentary kids (Explore/Express) and teens (Excel) programming from founders Mikki and Jeff Martin.
  • 3 workouts per week using Brand X Prepare – Practice – Play framework 
Continuing Education & Personal Support
  • Monthly webinars with the founders and other experienced executive staff members
  • One-on-one support from Connor Martin, Director of Community and Business Development
  • ​Enthusiastic, responsive and expert support from the founders and other high-level staff members
  • Alignment with a brand that requires youth-specific education and training for its coaches as well as insurance and background checks (or their equivalent where applicable)
PYCC Pro subscription – new as of 2019 [$20/month value]
  • Over 50 new movement, teaching, correcting and demonstration videos
  • ​Key implementation details for program success 
  • Relevant scientific and research papers
  • ​Extensive infographics
  • ​Current topical discussions
  • ​Growing content
Regional Exclusivity
  • Never worry about competing with your own brand
Industry Network
  • Training Center and Campus Facebook Groups
Promotional Support
  • Encouraged use of Brand X logo and run Brand X Classes
  • Official Brand X Website & Map Recognition
  • ​Get reposted on social media for exceptional training, teaching, and other pertinent professional achievements
Discounts on Brand X products and services – Immediate $300 in PYCC savings
  • 10% discount on all Brand X products and services
  • Professional Youth Coach Certification Preferred Rate and Extended Payment Plans for Training Centers [Immediate $300 in PYCC savings] 
AND MORE!
PROGRAM ROI
  • Potential new and/or bolstered revenue stream
  • Current clients can bring their kids
  • ​Youth program attracts new youth clients, in turn, parents often join
  • ​Greater community awareness
  • ​Increased brand equity, increased pricing power
  • Facebook group and access to Brand X staff to ask questions about best practices in youth fitness/programs
  • ​Kids & Teens gym programming– saving time for you and your coaches that can go to coach and business development etc.
  • ​PYCC Pro is free forever (for one coach); PYCC is valid forever
WHY THE BRAND X METHOD TRAINING CENTER PROGRAM?
Since 1999, The Brand X Method has been driven by a relentless pursuit of best practices for training kids. From its start as a strength-and-conditioning program designed to train kids and teens safely and effectively, The Brand X Method has evolved into a comprehensive youth athletic development program designed to provide kids with the skills, tools, and knowledge to move through life with freedom and fearlessness.

Brand X is a robust, empirically driven method that addresses not only primal movement patterns with an age-appropriate mechanical emphasis but also the full biopsychosocial spectrum of youth development. 

Since late 2004, Jeff and Mikki Martin have been working with and training children in functional fitness and physical literacy.
They have coached USA Powerlifting California state record holders and national qualifiers as well as high school all-state and all-city athletes, and have helped schools and gyms around the world to develop and improve youth physical education and fitness programs.

Jeff and Mikki imagine a better future for kids beset by the negative impacts of sedentary lifestyles and an alarmingly overbearing youth sports culture. With over 55 years of combined coaching experience under their belt, they continue to drive the mission forward to make kids and teens stronger, faster, more durable, and better prepared for life.
Imagine Better
Join Us
“Since becoming a Brand X Training Center in 2015 and PYCC Coach this year, my coaching knowledge and competency has flourished. The online online coaching, tips, and strategies provided by Brand X are exceptional and my ability to reach out to the Martins at any time for additional help means so much to me. I truly value their mentorship and friendship."
- AMY KINCHELOE, OWNER OF HEART MOUNTAIN FITNESS, A BRAND X TRAINING CENTER

FLEXIBLE PRICING
Our fee structure is designed for ease and peace of mind. Our goal is to support your work so you can focus on doing what’s best for kids.
Others
Affiliation fee
$
+4000 per year
  • Brand License
  • Facebook group access
Brand X Training Center FEE
2019 SPECIAL
$
189 per month
  • Brand X Brand License
  • Youth Programming
  • Continuing Education & Personal Support
  • Regional Exclusivity
  • Industry Network - Facebook group access
  • Promotional Support
  • Discounts on Brand X products and services
Learn more about how you can run a successful youth program with 
Brand X.
We'd love to help.
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