THE INDUSTRY’S PREMIER YOUTH COACHING EDUCATION COURSE


PYCC logo
We imagine a better future for our kids. A time when more children can do more things with more mastery and more enjoyment for their entire lives.
WHAT WE ARE UP AGAINST
“... Our mission has always been to do what is best for kids. In youth fitness current lifestyles and trends have changed the playing field. Our mission to do what is best for kids must now include countering ever increasing sedentary activities, promoting healthy futures for children who have not moved enough to have developed proper human movement and motor patterns, and educating parents and coaches about the perils and risks of early single-sport specialization and lack of play. Brand X has evolved from simply making fitness fun for children to a system for building formidable humans, a system specifically designed for children through movement exploration, practice, and play ...”

-Mikki Martin, Founder of The Brand X Method

WHERE YOU COME IN
“... We believe that the best coaches in the world should be those working with kids because you have a profound opportunity to impact a child's life. By allowing kids to experience the joy of movement, you help them become confident, competent, and motivated to move through their lives with freedom and fearlessness. We envision a world where every kid can be trained by a professional Brand X Youth Coach with the knowledge, training, and ability to positively change the course of children lives ...”

-Jeff Martin, Founder of The Brand X Method

Sm-all Call to Action -Jeff
Dr. Kelly Starrett
- Dr. Kelly Starrett, Physical Therapist. 2x NYT Best Selling Author and co-founder of Mobility|WOD
"For well over a decade now, I have been openly and wantonly borrowing from The Brand X Method. There is no more complete, safe, scientifically sound, and effective youth physical development program on the planet. If you are looking for a cogent, thoughtful, systems based approach to develop and support life long heath and safe movement in young people, Brand X is the Gold Standard."

WHY THE BRAND X METHOD'S PROFESSIONAL YOUTH COACH CERTIFICATION?

Since 2004, The Brand X Method has been driven by a relentless pursuit of best practices for training kids. From its start as a strength-and-conditioning program designed to train kids and teens safely and effectively, 

The Brand X Method has evolved into a comprehensive youth athletic development program designed to provide kids with the skills, tools, and knowledge to move through life with freedom and fearlessness.

Brand X is an empirically proven method that addresses not only primal movement patterns with an age-appropriate mechanical emphasis but also the full biopsychosocial spectrum of youth development. 

PYCC brings together The Brand X Method’s most significant elements and then elaborates on the theory and practice behind our proven techniques for teaching movement, enhancing physical literacy, and developing enduring athleticism in children. The course then adds in tremendous new content as well as new instructor content from James Fitzgerald, Jim Crowell, and Matt Hersh to help you set yourself apart as a successful and professional youth fitness coach.

This course is designed to put trainers on track to become professional youth coaches with a comprehensive exploration of a variety of topics that apply to youth in today’s world.

We imagine a better future for our youth, and our goal is to expand your knowledge and skills so you can join ranks with the best youth coaches in the industry to create that better future.
WHO IS PYCC FOR?
PYCC is for those coaches and trainers seeking to:
  •  Increase their knowledge base
  •  Professionalize their passion for youth training 
  •  Provide youth with the competence, confidence, and motivation to explore and excel at anything they choose to
  •  Develop formidable humans
WHAT WILL PYCC ENABLE ME TO DO?
PYCC will enable coaches to:
  •  Understand The Brand X Method Framework for Movement Preparation, Movement Practice, and Movement Play™  
  •  Design individualized programming for kids and teens in a way that is optimal for each child within a peer group setting 
  •  Create youth athletic development classes that address the biological, psychological, and social needs of each individual 
  •  Integrate The Brand X Method into your coaching and career 
PROFESSIONALIZE YOUR PASSION
INVEST IN THE KNOWLEDGE, TRAINING, AND ABILITY TO POSITIVELY CHANGE THE COURSE OF CHILDREN LIVES
How has Brand X has impacted lives inside and outside of the gym? 
TAKE THE NEXT STEP IN
YOUR COACHING CAREER TODAY.
Already a Brand X Certified Trainer? Check your email for special discounts.
Questions? Sign up for a call with a staff member here
"The goal was to impact as many youths as possible through fitness. In order to run the best program, I needed to work with the best in the world."
- Stephen Kinsella, Brand X Training Centre Owner
The premier youth coaching methodology.
Trusted by pros everywhere and our world-class partners Eleiko, p1440, International Functional Fitness Federation (iF3), StandUP Kids, and OPEX.
A truly “world-class” course.
PYCC is the official youth coaching education of iF3, the international governing body of competitive functional fitness. All iF3 competitive youth coaches will be required to hold a PYCC designation to be on the training floor with an athlete.
The Originals.
Jeff and Mikki developed the original kids course in 2007. Since then, while many youth fitness courses have remained stagnant, The Brand X Method has consistently improved through years of application and knowledge acquisition to represent the most current best practices in youth training. PYCC synthesizes that evolution.

Video and text based, at your own pace, anywhere.
Whether you’re a visual or an auditory learner, at the gym or at the beach, this multimedia course can be completed at your own speed, anywhere in the world.

A community welcome and peer support. 
Gain access to our supportive Brand X community.
Proven in practice. Supported by science. Unquestionable results.
The Brand X Method was developed through years of testing and refining in practice and research into leading studies on athletic development. Trained under the coaching leadership of Jeff and Mikki, the original Brand X Lab in California amassed over 100 state and national powerlifting records.
Global footprint.
Since 2014, over one thousand coaches and tens of thousands of kids and teens have been trained in The Brand X Method across the world.
3-month access to Brand X Pro.
As a PYCC student you’ll get free trial access to our professional membership, which includes:
• Original, cutting-edge content from The Brand X Method every month
• Exclusive coaching and advice videos
• Comprehensive movement demo library 
• Bimonthly Development Series webinar – education, business, Q&A
• Ongoing access to PYCC
• Satisfies of Maintenance of Certification Requirement

WANT TO LEARN MORE?
Request a consult with a Brand X staff member. We'd love to speak with you 
MEET THE AUTHORS & EDITOR
Jeff Martin
Jeff Martin
Founder of The Brand X Method
Nearly 40 years of coaching experience
iF3 Youth Committee Director
TeenLIFT Foundation Board Member
StandUpKids Advisory Board Member
Co-developer CrossFit Kids program 2004-2014
HQ Training Staff & Director of Youth Training 2011-2014
USAW Sports Conditioning Coach
5th-degree Kenpo karate black belt, earning the title of sifu
KMNTC-certified Krav Maga instructor
USA Powerlifting California state record holder
Collegiate water polo player
BA Psychology SDSU
Mikki Martin
Mikki Martin
Founder of The Brand X Method
20+ years coaching experience
iF3 Youth Committee Director
TeenLIFT Foundation Board Member
StandUpKids Advisory Board Member
Co-developer CrossFit Kids program 2004-2014
HQ Training Staff & Director of Youth Programs2011-2014
ISSA-certified Youth Fitness Trainer
USA Powerlifting California state record holder
1st-degree Kenpo karate black belt
KMNTC-certified Krav Maga instructor
James Fitzgerald
James Fitzgerald
Founder OPEX Fitness
Board Member The Brand X Method
20+ years coaching experience
Developer of OPEX Coaching Certificate Program (CCP)
Individualized design visionary
Performed in excess of 15,000 assessments and nutritional prescriptions
Winner of the 2007 CrossFit Games
University of Newfoundland with a Bachelors degree in Physical Education and a minor in Biology.
Published in Physiology Canada, The Canadian Journal of Applied Physiology, and The Journal for S&C Research on muscle fatigue.

Matt Hersh
Matt Hersh
COO & Co-owner of The Brand X Method
TeenLIFT Foundation Board Member
Business Strategy Consultant, formerly at L.E.K. Consulting
Keynote speaker and workplace wellness consultant
Author of FitInCorporate health & fitness blog
NSCA Certified Personal Trainer and Precision Nutrition Coach
Dartmouth College, Master of Engineering Management
Lehigh University, B.S. in Bioengineering – Cell & Tissue Engineering Focus

James Fitzgerald
Keegan Martin
Director of Product Development & Education
Delivered over 250 live seminars
USA Powerlifting California state record holder
Former National record holder in the back squat
Current 1 RM lift stats (lbs) –
Squat 630 | Bench 405 | Deadlift 640
Coached dozens of kids to competitive powerlifting, state, and national records

Matt Hersh
Connor Martin
Director of Community & Business Development of The Brand X Method
Delivered over 200 live seminars
Owner of Compete Elite
Coach at P3 CrossFit and formerly at Brand X, CF Central Houston, CrossFit EADO,
Coach of multiple age group Games qualifiers
4 years coaching a team at the Regionals
4-time regional athlete
Delivered over 150 live seminars
1st-degree Kenpo karate black belt
Competitive mixed martial artist

Jim Crowell
CEO OPEX Fitness
Board Member The Brand X Method
CEO The Big Dawgs
Former head coach and individualized platform developer
Owner, Integrated Fitness Training
Former energy and equity trader
Business Designation with honors from The Harvard Business School
MBA through the Kenan-Flagler Business School at The University of North Carolina (UNC)

Dan Edelman
Director of Communications, The Brand X Method™
TBXM™ Certification Staff Instructor
TBXM™ Basic, Advanced, and Youth Barbell Certified Trainer
USAW Club Coach
USA Powerlifting California state record holder
“Brand X has provided me with invaluable information and resources that have vastly improved my craft, as a physical education teacher and coach.”
- -DANIEL QUESENBERRY, 2018 TENNESSEE STATE PHYSICAL EDUCATION TEACHER OF THE YEAR
BRAND X NASHVILLE PROGRAM DIRECTOR AND HEAD COACH

TAKE THE NEXT STEP IN
YOUR COACHING CAREER TODAY.
Already a Brand X Certified Trainer? Check your email for special discounts.
Questions? Sign up for a call with a staff member here
CONTENT "SNEAK PEAK"
COURSE OUTLINE
PART I

THE BRAND X METHOD

History, Present, and Future of The Brand X Method


Movement for a Lifetime



Fitness, Sports
Specialization, and General Preparation


Long-Term Development



Developing Formidable Humans
PART II

YOUTH DEVELOPMENT

Addressing the Growing Human


The Brand X Method in Practice


Creating the Optimal Environment



Fitness for a Lifetime 

PART III

BUSINESS

The Professional Youth Coach



Goals & Opportunities



Implementation & Integration




Fitness Business 101



Common Questions for Youth Programs
and so much more...

SELF-PACED COURSE INCLUDES OVER 40 TEXT/VIDEO LESSONS
PYCC PRESALE
Ends after the first 50 enrollments 
countdown
00Hours00Minutes00Seconds
Course opens March 1, 2019
(Next course opening, not yet determined)
BE A TRAILBLAZER IN YOUTH TRAINING.
50
Presale-price slots available
1st
Cohort of Professional Youth Coaches ever certified
20%
Off retail price. Lowest price ever offered
TAKE ADVANTAGE OF THE SIGNIFICANT PRESALE DISCOUNT.

FLEXIBLE PRICING
RETAIL- pay in full
$
1495
Price after March 1st
  • Certification
  • 3-months free to membership site
  • Access to course content on March 1st
presale - pay in full
$
1195
Best price ever offered
  • Certification
  • 3-months free to membership site
  • Access to course content on March 1st
Presale Plan - 3-installment
$
425 x 3
Convenient monthly payments, minimal interest
  • Certification
  • 3-months free to membership site
  • Access to course content on March 1st
Already a Brand X Certified Trainer? Check your email for special discounts
SUCCESS STORIES
The goal was to impact as many youths as possible through fitness. In order to run the best program I needed to work with the best in the world
the Martin family and The Brand X Method was the clear option. The Brand X Method holds the highest standard of coaching and attitude practices in their coaches and the kids and teens they work with. they are helping kids in Ireland become formidable humans ..."
- Stephen Kinsella, Owner of FSM Bray, A Brand X Training Centre
“… Growing up I was always overweight and at one point I was obese. I started with The Brand X Method youth barbell group when I was 7 years old.... I was never good at physcial things because of my weight and my lack of agility. I always wanted to be the strong kid, the fast kid, the athletic kid, but I just wasn’t that. Joining The Brand X Method youth barbell group and working under the guidance of Brand X coaches for years turned me into what I wanted to be. I lost a lot of weight; it completely transformed my body composition…. Now I’m 20 years old, 230 pounds, a 3-time state powerlifting champion. I can do muscle-ups, I can do handstand pushups, I can do handstand walks, I can do pistol squats with a kettlebell over my head. Working with them for so many years has had so many impacts not only in my physical health but in my mental health. I am so much more confident in my ability to achieve things in life. At the age of 20, that is rare ...”
- Nick Watzek, Brand X graduate

“… I definitely think if kids grow up with [The Brand X Method] and that is their image of fitness, they're going to be going to the gym as long as they live…. When they're teenagers they'll have the confidence knowing that they're strong enough to do anything that they want…. They won't be afraid to try new things…. Knowing that you can start a sport, knowing that you'll be safe doing it because you know how to move safely… it's a great motivation to go try anything…. I have the strength to do anything I want so I can go do that and that’s what makes it so fun…. You can excel in whatever you do …”
- Sophia Mittman, Brand X graduate & Seminar Staff, freshman at MIT

FREQUENTLY ASKED QUESTIONS
  • How long does it take to get certified?  PYCC is self-paced and we provide you with a 1-year period to complete the course.  With just over 40 modules and an average of 15 minutes of reading/video and 15 minutes of notes and study, the course ends up at about 25 hours. At a pace of 3-5 hours per week, you can complete the course in 5-8 weeks. 
  • How do I pass the course?   You have 3 chances to earn 80%, the minimum to pass.
  • Is the PYCC eligible for CEUs (Continuing Education Units)?  We expect PYCC to be eligible for CEUs within 6 months of launch. Stay tuned. 
  • Is this course valid for obtaining youth-specific insurance?  Yes! This course meets insurance requirements for youth training programs. 
  • What if I already completed a Brand X online or live course and am certified? You are certainly able to maintain your title of Certified Basic/Advanced/Youth Barbell Trainer. However, the title and credential of Professional Youth Coach is reserved for PYCC. 
  • Will the online Basic and Advanced Trainer Courses still be available? Online Basic Trainer course will still be available.  
  • What is the price of the course? After March 1st: $1495. Your Presale price: $1195. Further discounts for previously certified Brand X Trainers are available!
  • Do you have a payment plan available? Yes! We offer a full pay and 3-installment plan 
WANT TO LEARN MORE?
Request a consult with a Brand X staff member. We'd love to speak with you 
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