THE INDUSTRY’S PREMIER 
YOUTH COACH EDUCATION CERTIFICATION
PYCC logo
Next kickoff - November 1, 2019
The Brand X Method is now recognized by The American Council on Exercise, National Academy of Sports Medicine, and Athletics and Fitness Association of America as an Approved Continuing Education Provider.
Brand X Professional Youth Coaches provide optimized learning and movement practice because they are able to incorporate all necessary youth-specific components to develop physical capability into mastery.
WHAT WE ARE UP AGAINST
“... Our mission has always been to do what is best for kids. In youth fitness, current lifestyles and trends have changed the playing field. Our mission to do what is best for kids must now include countering ever increasing sedentary activities, promoting healthy futures for children who have not moved enough to have developed proper human movement and motor patterns, and educating parents and coaches about the perils and risks of early single-sport specialization and lack of play. Brand X has evolved from simply making fitness fun for children to a system for building formidable humans, a system specifically designed for children through movement exploration, practice, and play ...”

-Mikki Martin, Founder of The Brand X Method

WHERE YOU COME IN
“... We believe that the best coaches in the world should be those working with kids because you have a profound opportunity to impact a child's life. By allowing kids to experience the joy of movement, you help them become confident, competent, and motivated to move through their lives with freedom and fearlessness. We envision a world where every kid can be trained by a professional Brand X Youth Coach with the knowledge, training, and ability to positively change the course of children lives ...”

-Jeff Martin, Founder of The Brand X Method

Dr. Kelly Starrett
- Dr. Kelly Starrett, Physical Therapist. 2x NYT Best-Selling Author and co-founder of Mobility|WOD
"For well over a decade now, I have been openly and wantonly borrowing from The Brand X Method. There is no more complete, safe, scientifically sound, and effective youth physical development program on the planet. If you are looking for a cogent, thoughtful, systems-based approach to develop and support lifelong heath and safe movement in young people, Brand X is the Gold Standard."
WHY THE BRAND X METHOD'S PROFESSIONAL YOUTH COACH CERTIFICATION?

Since 1999, The Brand X Method has been driven by a single question: What is best for kids? From its start as a strength-and-conditioning program designed to train kids and teens effectively and safely, The Brand X Method has evolved into a comprehensive youth athletic development program designed to provide kids with the skills, tools, and knowledge to move through life with freedom and fearlessness.

Brand X is a robust, empirically driven method that addresses not only primal and functional movement patterns with an age-appropriate mechanical emphasis but also the full biopsychosocial spectrum of youth development. 

PYCC brings together The Brand X Method’s most significant elements and then elaborates on the theory and practice behind our proven techniques for teaching movement, enhancing physical literacy, and developing enduring athleticism in children. The course then adds in tremendous new content as well as new instructor content from James Fitzgerald and Jim Crowell to help you set yourself apart as a successful and professional youth fitness coach.

This course is designed to put trainers on track to become professional youth coaches with a comprehensive exploration of a variety of topics that apply to youth in today’s world.

We imagine a better future for our youth, and our goal is to expand your knowledge and skills so you can join ranks with the best youth coaches in the industry to create that better future.
WHO IS PYCC FOR?
PYCC is for those coaches and trainers seeking to:
  •  Increase their knowledge base.
  •  Professionalize their passion for youth training .
  •  Provide youth with the competence, confidence, and motivation to explore and excel at anything they choose to.
  •  Build a successful youth athletic development program.
  •  Develop formidable humans.
WHAT WILL PYCC ENABLE ME TO DO?
PYCC will enable coaches to:
  • Coach kids and teens, ages 3-18, for optimal athletic development through Movement Preparation, Movement Practice, and Movement Play™ within the Explore, Express, and Excel developmental framework.
  • Create classes that address the biological, psychological, and social needs of youth in a developmentally informed way.
  • ​Integrate the Brand X Method into your coaching, business and career to support ongoing success.
WANT TO LEARN MORE?
Sign up for a call with us to learn more about the course.
- DR. JOSE GREENSPON, 
PEDIATRIC SURGEON | SSM CARDINAL GLENNON, SAINT LOUIS UNIVERSITY, 

METABOLIC DISORDERS, OBESITY, AND BARIATRIC SURGERY SPECIALIST

BRAND X PROFESSIONAL YOUTH COACH & YOUTH BARBELL SEMINAR ATTENDEE 

"... As a pediatric physician whose practice focuses on 'lifestyle as medicine' in the youth and adolescent population, a central component of what we prescribe for our young patients is exercise. Exercise coaching in this population needs to be purposeful and mindful, regardless of the health of the patient in order to prevent, for example, overuse injuries or age-inappropriate stimuli. 

The Brand X Method is, without doubt, the most comprehensive, thoughtful, and careful coaching platform for today's youth. They are peerless in their experience and are recognized throughout the world as the gold standard in youth coaching. 

For that reason, I myself, as well as members of my medical team are Brand X Professional Youth Coaches. I utilize these coaching principles every day in my practice as both a coach and a doctor ..."
PROFESSIONALIZE YOUR PASSION
INVEST IN THE KNOWLEDGE, TRAINING, AND ABILITY TO POSITIVELY CHANGE THE COURSE OF CHILDREN'S LIVES
TAKE THE NEXT STEP IN
YOUR COACHING CAREER TODAY.
PYCC Principles
THE BRAND X METHOD
Foundational information underpinning the philosophy, principles, and methodology of The Brand X Method. The WHY of Brand X.
  •  History, Present, and Future of The Brand X Method
  •  Movement for a Lifetime 
  •  Fitness, Sport Specialization, and General Prep 
  •  Optimal Youth Athletic Development
  •  Building Formidable Humans
MOVEMENT AND ENERGY
Diving into Brand X theory and practice and how they meet.
  •  The Science behind Youth Fitness
  •  The Biopsychosocial Model for Youth Movement
  •  Anatomy and Physiology for the Growing Human 
  •  Motor Learning 
  •  Contraction Continuum 
  •  Energy Continuum 
  •  Physical Assessment to Physical Training 
  •  Play

ENVIRONMENT
Understanding The Brand X Method beyond movement and programming.
  •  Brand X Language - More Than Words
  •  Brand X Communication - Sending the Message
  •  Learning Styles
  •  Explore Express Excel Class Frameworks
  •  Professionalizing Youth Coaching
  •  Building Trust
  •  Safety

NOURISH
Nutrition, sleep, recovery, and psychosocial resources for sustaining youth.
  •  Sleep and Rest
  •  Fueling to Thrive
  •  Resilience and Grit
BUSINESS
Building a successful business and youth fitness program.
  •  Passion and Policy
  •  Building Your Venture
  •  Nuts and Bolts
and so much more...
Self-paced course includes over 85 text / video lectures

PYCC Pro
PROGRAM IMPLEMENTATION
Coach's road map for class structure and programming
MOVEMENT COACHING
Comprehensive movement video library
Demo example
BUSINESS PRACTICES
Continuous support to maximize Brand X in your business
CURRENT and CLASSIC RESEARCH
The most significant literature in our evidence base
VIRTUAL MEETINGS
Roundtable discussions and webinars
While subscribed to PYCC Pro your
PYCC certification remains valid and in good standing forever.

(free for 1 month, $19.99 thereafter)
WANT TO LEARN MORE?
Sign up for a call with us to learn more about the course.
- Stephen Kinsella, Brand X Training Centre Owner
"The goal was to impact as many youths as possible through fitness. In order to run the best program, I needed to work with the best in the world."
The premier youth coaching methodology.
Trusted by pros everywhere and our world-class partners Eleiko, p1440, International Functional Fitness Federation (iF3), StandUP Kids, OPEX, the National Academy of Sports Medicine, and Athletics and Fitness Association of America
A truly “world-class” course.
PYCC is the official youth coaching education of iF3, the international governing body of competitive functional fitness. All iF3 competitive youth coaches will be required to hold a PYCC designation to be on the training floor with an athlete.
The Originals.
Jeff and Mikki developed the original kids course in 2007. Since then, while many youth fitness courses have remained stagnant, The Brand X Method has consistently improved through years of application and knowledge acquisition to represent the most current best practices in youth training. PYCC synthesizes that evolution.

Video and text based, at your own pace, anywhere.
However you learn best, wherever you learn best, this multimedia course can be completed at your own speed, anywhere in the world.

A community welcome and peer support. 
Gain access to our supportive Brand X community.
Proven in practice. Supported by science. Unquestionable results.
The Brand X Method was developed through years of testing and refining in practice as well as synthesizing leading studies on athletic development. Trained under the coaching leadership of Jeff and Mikki, the original Brand X Lab in California amassed over 100 state and national powerlifting records.
Global footprint.
Since 2014, over one thousand coaches and tens of thousands of kids and teens have been trained in The Brand X Method across the world.
With PYCC Pro, your certification is GOOD FOR LIFE
We don't have an arbitrary expiry or forced re-certification. Instead, we provide a platform for continued education and maintenance of certification in the form of expanding content on program implementation, all things movement, and business practices. We have also compiled a library of scholarship central to our evidence base and essential to forward progress in youth fitness and training. 
WANT TO LEARN MORE?
Have all of your questions answered by a Brand X staff member. We'd love to speak with you. 
Already a Brand X Certified Trainer? Ask about special discounts.
MEET THE AUTHORS
Jeff Martin
Jeff Martin
Founder of The Brand X Method
Nearly 40 years of coaching experience
iF3 Youth Committee Director
TeenLIFT Foundation Board Member
StandUpKids Advisory Board Member
Co-developer CrossFit Kids program 2004-2014
HQ Training Staff & Director of Youth Training 2011-2014
USAW Sports Conditioning Coach
5th-degree Kenpo karate black belt, earning the title of sifu
KMNTC-certified Krav Maga instructor
USA Powerlifting California state record holder
Collegiate water polo player
BA Psychology SDSU
Mikki Martin
Mikki Martin
Founder of The Brand X Method
20+ years coaching experience
iF3 Youth Committee Director
TeenLIFT Foundation Board Member
StandUpKids Advisory Board Member
Co-developer CrossFit Kids program 2004-2014
HQ Training Staff & Director of Youth Programs2011-2014
ISSA-certified Youth Fitness Trainer
USA Powerlifting California state record holder
1st-degree Kenpo karate black belt
KMNTC-certified Krav Maga instructor
James Fitzgerald
James Fitzgerald
Founder of OPEX Fitness
Board Member The Brand X Method
20+ years coaching experience
Developer of OPEX Coaching Certificate Program (CCP)
Individualized design visionary
Performed in excess of 15,000 assessments and nutritional prescriptions
Winner of the 2007 CrossFit Games
University of Newfoundland with a Bachelors degree in Physical Education and a minor in Biology.
Published in Physiology Canada, The Canadian Journal of Applied Physiology, and The Journal for S&C Research on muscle fatigue.

James Fitzgerald
Keegan Martin
Director of Product Development & Education of The Brand X Method
Delivered over 250 live seminars
USA Powerlifting California state record holder
Former National record holder in the back squat
Current 1 RM lift stats (lbs) –
Squat 630 | Bench 405 | Deadlift 640
Coached dozens of kids to competitive powerlifting, state, and national records

Matt Hersh
Connor Martin
Director of Community & Business Development of The Brand X Method
Delivered over 200 live seminars
Owner of Compete Elite
Coach at P3 CrossFit and formerly at Brand X, CF Central Houston, CrossFit EADO,
Coach of multiple age group Games qualifiers
4 years coaching a team at the Regionals
4-time regional athlete
Delivered over 150 live seminars
1st-degree Kenpo karate black belt
Competitive mixed martial artist

Jim Crowell
CEO of OPEX Fitness
Board Member The Brand X Method
CEO of The Big Dawgs
Former head coach and individualized platform developer
Owner of Integrated Fitness Training
Former energy and equity trader
Business Designation with honors from The Harvard Business School
MBA through the Kenan-Flagler Business School at The University of North Carolina (UNC)


Dan Edelman
Director of Communications of The Brand X Method™
TBXM™ Certification Staff Instructor
TBXM™ Basic, Advanced, and Youth Barbell Certified Trainer
USAW Club Coach
USA Powerlifting California state record holder
““PYCC is the best piece of learning I have ever received.”
- LEAH MCNEILL, OWNER OF MAC FITNESS & CONDITIONING – A BRAND X METHOD TRAINING CENTER
TAKE THE NEXT STEP IN
YOUR COACHING CAREER TODAY.
Already a Brand X Certified Trainer? Check your email for special discounts.
Questions? Sign up for a call with a staff member here.
FALL 2019 CLASS
Next Kickoff - November 1, 2019
countdown
00Hours00Minutes00Seconds
BE A TRAILBLAZER IN YOUTH TRAINING.
#1
Youth Coach Certification available
13%
Off retail price.
TAKE THE NEXT STEP IN
YOUR COACHING CAREER TODAY.

“Brand X has provided me with invaluable information and resources that have vastly improved my craft as a physical education teacher and coach.”
- COACH DAN QUESENBERRY,
2018 TENNESSEE PE TEACHER OF THE YEAR
BRAND X NASHVILLE PROGRAM DIRECTOR

SUCCESS STORIES

"The goal was to impact as many youths as possible through fitness. In order to run the best program I needed to work with the best in the world....
The Martin family and The Brand X Method was the clear option. The Brand X Method holds the highest standard of coaching and attitude practices in their coaches and the kids and teens they work with. They are helping kids in Ireland become formidable humans ..."
- Stephen Kinsella, Owner of FSM Bray, A Brand X Training Centre
“… Growing up I was always overweight and at one point I was obese. I started with The Brand X Method youth barbell group when I was 7 years old.... I was never good at physcial things because of my weight and my lack of agility. I always wanted to be the strong kid, the fast kid, the athletic kid, but I just wasn’t that. Joining The Brand X Method youth barbell group and working under the guidance of Brand X coaches for years turned me into what I wanted to be. I lost a lot of weight; it completely transformed my body composition…. Now I’m 20 years old, 230 pounds, a 3-time state powerlifting champion. I can do muscle-ups, I can do handstand pushups, I can do handstand walks, I can do pistol squats with a kettlebell over my head. Working with them for so many years has had so many impacts not only in my physical health but in my mental health. I am so much more confident in my ability to achieve things in life. At the age of 20, that is rare ...”
- Nick Watzek, Brand X graduate

“… I definitely think if kids grow up with [The Brand X Method] and that is their image of fitness, they're going to be going to the gym as long as they live…. When they're teenagers they'll have the confidence knowing that they're strong enough to do anything that they want…. They won't be afraid to try new things…. Knowing that you can start a sport, knowing that you'll be safe doing it because you know how to move safely… it's a great motivation to go try anything…. I have the strength to do anything I want so I can go do that and that’s what makes it so fun…. You can excel in whatever you do …”
- Sophia Mittman, Brand X graduate & Seminar Staff, freshman at MIT

FREQUENTLY ASKED QUESTIONS
  • How long does it take to get certified?  PYCC is entirely online, self-paced course, with an estimated total of 25 hours of text + video + study + exams..
  • How do I pass the course?  Score 100% on each section test with unlimited retakes.
  • Is the PYCC eligible for CEUs (Continuing Education Units)?  PYCC is an approved Continuing Education offering for the National Academy of Sports Medicine (NASM/1 CEU), Athletics and Fitness Association of America (AFAA/10 CEUs), and American Council on Exercise (ACE).
  • Is this course valid for obtaining youth-specific insurance?  Yes! This course meets insurance requirements for youth training programs.
  • What if I already completed a Brand X online or live course and am certified? You are certainly able to maintain your title of Certified Basic/Advanced/Youth Barbell Trainer. However, the title and credential of Professional Youth Coach is reserved for PYCC.
  • Will the online Basic and Advanced Trainer Courses still be available? The Basic and Advanced courses have been retired. Contact customer service to learn how to maintain your certification.
SCHEDULE A CHAT WITH US TO LEARN MORE!
We'd love to speak with you. 
The Brand X Method © 2019 All Rights Reserved - Privacy Policy